Cleaning case study
How CleanMade turns inbound cleaning calls into ready-to-action follow-ups
Cleaning teams are often on-site, between jobs, or unavailable to answer every inbound lead. CleanMade used Valory to answer live calls, capture service and quote context, and send structured webhook handoffs into post-call triage so jobs could be allocated to the right contractors.
596
likely production calls
After excluding obvious test and operator calls.
410
lead-like enquiries
Quote, service, job, pricing, booking, or callback enquiries across non-short production calls.
268
estimate or callback requests
Calls with quote, booking, callback, or contact-back language.
584
successful webhook deliveries
Post-call handoff events delivered for downstream triage workflows.
A two-day high-volume window recorded 31 inbound calls and 20 lead-like non-short enquiries. The data supports a conservative 15+ enquiry-volume statement for that window, but paid-ad attribution should be treated as customer-confirmed context only.
The challenge
Cleaning leads need context before they can be allocated
A cleaning enquiry is rarely just a name and phone number. The team needs to know the service type, property context, suburb or postcode, urgency, contact preference, and whether the work needs a technician, office follow-up, or contractor allocation.
Valory answered inbound calls, gathered the details needed for follow-up, and used webhooks to send structured call data into CleanMade's post-call triage process.
Workflow