Estimate potential revenue at risk from missed calls
Model a directional monthly and annual estimate using your own missed-call volume, average transaction value, and likely conversion rate. It is not an observed loss or a guarantee.
Use conservative numbers
This calculator is a directional model, not a guarantee. Start with a conservative conversion rate and average transaction value, then compare scenarios before changing call handling.
Estimate potential revenue at risk from missed calls
Adjust the inputs to match your call logs, lead quality, and average transaction value. Use the first job, booking, or consultation value rather than lifetime value unless you are modelling it separately.
Typical revenue when a missed call converts (e.g. job, booking, or sale)
Percentage of callers who would have booked or purchased
Estimate = missed calls per week × 4.33 weeks × estimated conversion rate × average transaction value. Call and booking estimates are rounded to whole numbers, while revenue uses coarser rounding as the estimate grows. The model assumes missed callers are not recovered; actual outcomes vary.
How to use it
Turn the result into a call-handling decision
Model whether after-hours coverage is worth fixing.
Compare the cost of missed calls with receptionist, answering-service, and AI receptionist options.
Pressure-test industry pages such as cleaning, accounting, law, and property management with your own numbers.
Want a realistic missed-call model?
Bring your call logs, opening hours, and average transaction value. We will help map where calls leak and whether AI reception is worth doing now.