What could better call handling be worth?
Explore a monthly revenue scenario using unanswered enquiries, likely bookings and the value of a completed job. Then compare the result with your margin and service costs.
Start with enquiries you do not already recover
Exclude spam, repeat calls and people who already receive a callback or book online. Use the value of the first completed job so repeat business is not counted twice.
Explore your call value scenario
Enter your own enquiry volume, likely conversion rate and average value of a completed job. Revenue is estimated before costs; actual outcomes vary.
Exclude spam, repeat calls and enquiries already recovered by your team.
Revenue from one completed job, booking or sale.
The share of these enquiries likely to become additional completed work.
Enquiries × 4.33 weeks × conversion rate × transaction value. Results are rounded estimates of gross revenue, before delivery costs, setup and monthly service fees. Compare those costs with the margin on any additional paid work.
How to use it
Turn the result into a call-handling decision
Explore the value of handling additional after-hours enquiries.
Compare potential additional revenue with the margin on completed work and the cost of reception.
Use your own call logs and completed jobs to compare a cautious scenario with a more optimistic one.
Want help working through the numbers?
Bring your call logs, opening hours and typical job value. We can help compare suitable call-handling options and their costs.